MARKETING STUDIES ABOUT BRANDS: A BIBLIOMETRIC RESEARCH ON THE 2007-09 ENANPADS

This study brings the specificities of the academic research involving the construct brand presented at the Encontros Nacionais dos Programas de Pos-graduacao em Administracao (Enanpads) from 2007 to 2009. A bibliometric research was conducted. Among the key findings one includes the concentration of the generation of knowledge in academic institutions in Southeast and South the country, and the relatively high proportion of works whose authors have been careless in explaining the methodology used. The limitations of this survey are presented, as well as suggestions for future studies are presented.