The production of popular culture: tensions in the National Programme of Intangible Heritage

In this paper, we discuss the policy of equity culture, having as clipping the National Programme of Intangible Heritage, straining notions such as popular culture and identity. This public policy is discussed from understanding it as a device that materializes practices of power, knowledge and subjectivity. Thus, we propose to reflect on important aspects of cultural heritage as a cultural democracy, neoliberalism and human rights to consider these factors while operating in the immanence of cultural practices that cut across groups and communities, may crystallize pre-established modes of being.