A practical look at the challenges luxury fashion brands face in the wake of digitalization: is it time that luxury fashion brands learn to love e-commerce platforms?

被引：2

作者：

Berridge, Harriet Sophia

机构：

来源：

JOURNAL OF INTELLECTUAL PROPERTY LAW & PRACTICE | 2018年 / 13卷 / 11期

关键词：

D O I：

10.1093/jiplp/jpy120

中图分类号：

D9 [法律]; DF [法律];

学科分类号：

0301 ;

摘要：

[No abstract available]

引用

页码：901 / 908

页数：8

共 7 条

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[6] The role of e-commerce in the internationalization of Spanish luxury fashion multi-brand retailers
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[J]. JOURNAL OF GLOBAL FASHION MARKETING, 2018, 9 (01) : 59 - 72
[7] E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs
Witek-Hajduk, Marzanna Katarzyna
Grudecka, Anna Malgorzata
Napiorkowska, Anna
[J]. JOURNAL OF FASHION MARKETING AND MANAGEMENT, 2022, 26 (01) : 51 - 66

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