INTERACTIVE MEDIA DECISION SUPPORT SYSTEM

被引：0

|

作者：

NESS, D

SPRAGUE, CR

机构：

[1] UNIV PENN,WHARTON SCH,PHILADELPHIA,PA

[2] MIT,SLOAN SCH MANAGEMENT,CAMBRIDGE,MA 02139

来源：

SLOAN MANAGEMENT REVIEW | 1972年 / 14卷 / 01期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：51 / 61

页数：11

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