DYNAMICS OF PRICE ELASTICITY AND BRAND LIFE-CYCLES - EMPIRICAL-STUDY

被引：68

|

作者：

SIMON, H

机构：

来源：

JOURNAL OF MARKETING RESEARCH | 1979年 / 16卷 / 04期

关键词：

D O I：

10.2307/3150805

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：439 / 452

页数：14

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