IMPROVING PRODUCT ABANDONMENT DECISIONS

被引：24

作者：

HAMELMAN, PW ^{[1
]}

MAZZE, EM ^{[1
]}

机构：

[1] VIRGINIA POLYTECH INST & STATE UNIV,BLACKSBURG,VA 24061

来源：

JOURNAL OF MARKETING | 1972年 / 36卷 / 02期

关键词：

D O I：

10.2307/1250973

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：20 / 26

页数：7

共 50 条

[1] COMMENTS ON HAMELMAN-MAZZE MODEL FOR PRODUCT ABANDONMENT DECISIONS
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[J]. JOURNAL OF MARKETING, 1973, 37 (04) : 75 - 77
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