MODES OF VALUE CONCEPTUALISATION IN ENGLISH ADVERTISING DISCOURSE

被引：0
|
作者：
Georgievna, Vara Natalya [1 ]
机构：
[1] Volgograd State Univ, English Philol Dept, Prospect Univ Sky 100, Volgograd 400062, Russia
来源：
VESTNIK VOLGOGRADSKOGO GOSUDARSTVENNOGO UNIVERSITETA-SERIYA 2-YAZYKOZNANIE | 2013年 / 12卷 / 02期
关键词：
axiological analysis; value; evaluation; advertising discourse; modes; value conceptualisation;
D O I：
暂无
中图分类号：
H [语言、文字];
学科分类号：
05 ;
摘要：
The article deals with the basic concepts of axiological linguistic analysis, it considers value conceptualization modes in English advertising discourse of automobiles. Some methods of language representation of value meanings are described.
引用
收藏
页码：110 / 114
页数：5
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