Globalization and fashion marketing performance

被引：4
|
作者：
Rees, Kathleen [1 ]
Park, Eun Joo [2 ]
机构：
[1] Texas A&M Univ, Dept Human Sci, Kingsville, TX 78363 USA
[2] Dong A Univ, Dept Fash Design, Busan, South Korea
来源：
JOURNAL OF GLOBAL FASHION MARKETING | 2013年 / 4卷 / 01期
关键词：
cross-cultural marketing; consumer behavior; consumer mall patronage; green marketing; global fashion marketing;
D O I：
10.1080/20932685.2012.753264
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article introduces papers selected for this special issue of the Journal of Global Fashion Marketing. These papers were selected as being among the very best submitted to the 2012 ITAA-KSMS Joint Symposium held in conjunction with the 2012 Global Marketing Conference at Seoul. In keeping with the conference theme, Globalization and Marketing Performance, the articles in this special issue of JGFM offer the reader new insight into important issues related to fashion marketing within the continually evolving global setting.
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页码：1 / 3
页数：3
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