CLARIFYING SOME AMBIGUITIES REGARDING GRP AND AVERAGE FREQUENCY - COMMENT

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作者：

FARRIS, PW

PARRY, ME

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JOURNAL OF ADVERTISING RESEARCH | 1991年 / 31卷 / 06期

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F [经济];

学科分类号：

02 ;

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页码：75 / 77

页数：3

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