The Role of Salespeople in the Efficient Operation of the Marketing Channel

被引：1

作者：

Baker, Thomas L. ^{[1
]}

Hawes, Jon M. ^{[2
]}

机构：

[1] Clemson Univ, Dept Mkt, Clemson, SC USA

[2] Indiana State Univ, Scott Coll Business, Sales & Negotiat Ctr, Terre Haute, IN 47809 USA

来源：

JOURNAL OF MARKETING CHANNELS | 2011年 / 18卷 / 03期

关键词：

D O I：

10.1080/1046669X.2011.584297

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：165 / 169

页数：5

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