Introduction: Social media marketing and luxury brands

被引：8
|
作者：
Phan, Michel [1 ]
Park, Seong-Yeon [2 ]
机构：
[1] EMLYON Business Sch, Asian Campus, Shanghai, Peoples R China
[2] Ewha Womans Univ, Seoul, South Korea
来源：
JOURNAL OF GLOBAL FASHION MARKETING | 2014年 / 5卷 / 03期
关键词：
semiotics; consumer behavior; social media marketing; luxury brands; global fashion marketing;
D O I：
10.1080/20932685.2014.908528
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This article introduces the five papers selected for this special issue of the Journal of Global Fashion Marketing. These papers were received following a call for papers for the Special Issue on Social Media Marketing and Luxury Brands in 2013.
引用
收藏
页码：195 / 196
页数：2
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