COMPARATIVE ADVERTISING - ETHICS AND EFFECTIVENESS

被引：0

|

作者：

PRASAD, VK ^{[1
]}

机构：

[1] UNIV WISCONSIN,SCH BUSINESS ADM,MILWAUKEE,WI 53201

来源：

OPERATIONS RESEARCH | 1975年 / 23卷

关键词：

D O I：

暂无

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

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页码：B315 / B315

页数：1

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