Analysis of brand-coloristics as an instrument to influence a target brand's audience

被引：0
|
作者：
Makhnusha, S. M. [1 ]
Kosolap, N. E. [2 ]
机构：
[1] Sumy State Univ, Mkt Dept, Sumy, Ukraine
[2] Sumy State Univ, Fac Econ, Sumy, Ukraine
来源：
MARKETING AND MANAGEMENT OF INNOVATIONS | 2011年 / 02期
关键词：
brand-coloristics; firm style; color perception; branding; marketing communications; age groups of consumers; efficiency;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
In this article the authors analyze the content, particularities and the rules of brand-coloristics as an instrument to influence a target brand's audience. Approaches to estimating the results of brandcoloristics are proposed and attitude of different age consumer groups to its measures is found out.
引用
收藏
页码：95 / 104
页数：10
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