MARKETING-RESEARCH - A MANAGEMENT INFORMATION APPROACH - BELLENGER,DN, GREENBERG,BA

被引：0

|

作者：

THOMAS, MJ

机构：

来源：

JOURNAL OF THE MARKET RESEARCH SOCIETY | 1981年 / 23卷 / 03期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：186 / 186

页数：1

相关论文

共 50 条

[1] MARKETING-RESEARCH - MANAGEMENT INFORMATION APPROACH - BELLENGER,DN, GREENBERG,BA
DARMON, RY
[J]. JOURNAL OF MARKETING RESEARCH, 1978, 15 (03) : 497 - 498
[2] THE INFORMATION REQUIREMENTS OF INDUSTRIAL MARKETING-RESEARCH
MACLEAN, I
[J]. ASLIB PROCEEDINGS, 1965, 17 (11): : 308 - 318
[3] INFORMATION-THEORY AS A UNIFYING STATISTICAL APPROACH FOR USE IN MARKETING-RESEARCH
BROCKETT, PL
CHARNES, A
COOPER, WW
LEARNER, D
PHILLIPS, FY
[J]. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 1995, 84 (02) : 310 - 329
[4] ORGANIZING MARKETING-RESEARCH TO IMPACT MANAGEMENT
STOUT, RG
[J]. SLOAN MANAGEMENT REVIEW, 1981, 23 (01): : 77 - 79
[5] AN EXPERIMENTAL APPROACH TO SEGMENTING BUYERS OF MARKETING-RESEARCH
KRAPFEL, RE
BRANNIGANSMITH, D
[J]. INDUSTRIAL MARKETING MANAGEMENT, 1985, 14 (01) : 27 - 34
[6] MARKETING-RESEARCH AND MANAGEMENT DECISIONS + IN PERFORMING ARTS MANAGEMENT
CURRY, DJ
[J]. JOURNAL OF ARTS MANAGEMENT AND LAW, 1982, 12 (01): : 42 - 58
[7] MARKETING-RESEARCH - BASIC APPROACH - KRESS,G
CAGLEY, JW
[J]. JOURNAL OF MARKETING RESEARCH, 1979, 16 (04) : 600 - 600
[8] ANALYZING MARKETING-RESEARCH DATA WITH INCOMPLETE INFORMATION ON THE DEPENDENT VARIABLE
MALHOTRA, NK
[J]. JOURNAL OF MARKETING RESEARCH, 1987, 24 (01) : 74 - 84
[9] EXPLORING MARKETING-RESEARCH - A COMPUTER-ASSISTED APPROACH
SCHELLINCK, DA
MADDOX, RN
[J]. PROCEEDINGS OF THE MICROCOMPUTERS IN THE MARKETING CURRICULUM CONFERENCE, 1989, : 245 - 249
[10] INTEGRATING MICROCOMPUTERS INTO THE MARKETING-RESEARCH COURSE - A SURVEY APPROACH
ROSLOW, S
NICHOLLS, JAF
[J]. PROCEEDINGS OF THE MICROCOMPUTERS IN THE MARKETING CURRICULUM CONFERENCE, 1989, : 201 - 211

← 1 2 3 4 5 →