OBSERVATIONS - DO OVERALL ATTITUDES TOWARD ADVERTISING AFFECT INVOLVEMENT WITH SPECIFIC ADVERTISEMENTS

被引：0

作者：

JAMES, WL ^{[1
]}

KOVER, AJ ^{[1
]}

机构：

[1] FORDHAM UNIV,BRONX,NY 10458

来源：

JOURNAL OF ADVERTISING RESEARCH | 1992年 / 32卷 / 05期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：78 / 83

页数：6

共 36 条

[1] How do motives affect attitudes and behaviors toward internet advertising and Facebook advertising?
Celebi, Serra Inci
[J]. COMPUTERS IN HUMAN BEHAVIOR, 2015, 51 : 312 - 324
[2] DO ATTITUDES TOWARD POLITICAL ADVERTISING AFFECT INFORMATION-PROCESSING OF TELEVISED POLITICAL COMMERCIALS
CHRIST, WG
THORSON, E
CAYWOOD, C
[J]. JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, 1994, 38 (03) : 251 - 270
[3] Consumer perceptions of information features in healthcare service advertisements and attitudes toward advertising
Park, Sung-Yeon
Yun, Gi Woong
Cook, Daniel M.
Coppes, Max J.
[J]. INTERNATIONAL JOURNAL OF PHARMACEUTICAL AND HEALTHCARE MARKETING, 2023, 17 (02) : 209 - 228
[4] HOW VALUES AFFECT ATTITUDES TOWARD DIRECT REFERENCE POLITICAL ADVERTISING
SURLIN, SH
GORDON, TF
[J]. JOURNALISM QUARTERLY, 1977, 54 (01): : 89 - 98
[5] Do Attitudes Toward Violence Affect Violent Behavior?
Nunes, Kevin L.
Pedneault, Chloe, I
Hermann, Chantal A.
[J]. JOURNAL OF AGGRESSION MALTREATMENT & TRAUMA, 2022, 31 (07) : 835 - 850
[6] Do attitudes toward divorce affect marital quality?
Amato, PR
Rogers, SJ
[J]. JOURNAL OF FAMILY ISSUES, 1999, 20 (01) : 69 - 86
[7] Reasons for referral and attitudes toward hearing aids: do they affect outcome?
Wilson, C
Stephens, D
[J]. CLINICAL OTOLARYNGOLOGY, 2003, 28 (02): : 81 - 84
[8] Do clinical experiences affect nursing students' attitudes toward the elderly?
Sheffler, SJ
[J]. JOURNAL OF NURSING EDUCATION, 1995, 34 (07) : 312 - 316
[9] Do attitudes toward and beliefs about complementary medicine affect treatment outcomes?
Lewith, GT
Hyland, ME
Shaw, S
[J]. AMERICAN JOURNAL OF PUBLIC HEALTH, 2002, 92 (10) : 1604 - 1606
[10] Do clerkship experiences affect medical students' attitudes toward chronically ill patients?
Davis, BE
Nelson, DB
Sahler, OJZ
McCurdy, FA
Goldberg, R
Greenberg, LW
[J]. ACADEMIC MEDICINE, 2001, 76 (08) : 815 - 820

← 1 2 3 4 →