The case of undergraduate students' time management at Icesi University: a guide based on a qualitative research study

被引:0
|
作者
Arboleda Arango, Ana Maria [1 ,2 ,3 ,4 ]
Enriquez Rodriguez, Diego Gabriel [5 ]
Gonzalez Delgado, Alexandra [5 ]
机构
[1] Tulane Univ, Business Adm, New Orleans, LA 70118 USA
[2] Iowa State Univ, Ind Relat, Ames, IA USA
[3] Tulane Univ, New Orleans, LA 70118 USA
[4] Univ Icesi, Dept Mercadeo & Relac Int, Cali, Colombia
[5] Univ Icesi, Mercadeo Int & Publ, Cali, Colombia
关键词
Qualitative marketing research; time management; brief; focus group; indepth interview;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
Based on time management issues, this case illustrates the structure of qualitative research. The introduction provides an example of a time management conflict. Then the brief describes the institutional concerns for understanding this issue and offering students a relevant workshop in this area. Next, the methodological proposal suggests a qualitative exploration and includes tools for its implementation (i.e. filter/screening, guide, consent form, and debrief). The review of this case ends with scenes gathered from a focus group for explaining the projective techniques used and for commenting on the use of active listening skills. Finally, a set of guidelines are provided for the analysis of qualitative information.
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页码:191 / 209
页数:19
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