WHY CONTINUED ADVERTISING IS NECESSARY - A NEW EXPLANATION

被引：4

|

作者：

CARRICK, PM

机构：

来源：

JOURNAL OF MARKETING | 1959年 / 23卷 / 04期

关键词：

D O I：

10.2307/1247407

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

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页码：386 / 398

页数：13

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