This article explains the way cultural elements that are part of the indigenous cultural heritage of the Majayara community are the grounds of their society in spite of the different socio-cultural processes they have faced and that have determined their identity configuration. Even though these cultural elements have not been reproduced exactly as they were, they keep their indigenous roots adapted to modern rules. This has made it possible to establish cultural indicators (from the addition of cultural particularities) that although they are not generalized, are mutually exclusive for the rest of the population. This study focuses on Baracoa, Cuba's primacy. This town is characterized by an important indigenous heritage, evidenced by the different socio-economical activities developed by the population, among other things. These cultural patterns are represented in different ways: elements of the Arawac language reflected in the toponymy of the place, the culinary art, the pottery, and the agricultural, fishing and architectural techniques. This way, these inhabitants are subject to create their own ways of modernization within a space that, even though they adapted as their own, does not escape from contemporaneity.