PROCESSING LOAD AND MEMORY FOR STEREOTYPE-BASED INFORMATION

The Present research considered the effects of stereotypes on judgmental and memorial processes. In particular, we investigated the heuristic utility of stereotype application in difficult or demanding information-processing contexts. Our results supported the prediction that stereotypical effects on memory are contingent upon the characteristics of the task environment. Whereas perceivers displayed preferential recall for stereotype-inconsistent information under low processing loads, this switched to a preference for consistent information as task demands increased. Likewise, target-based judgments were most stereotypic under high processing loads. Judgment-recall correlations supported the contention that, under high-loads, these inferences are related to the relative memorability of stereotypic information. We consider these findings in the wider context of stereotype-based effects on social cognition