Low-price guarantees and pricing behavior: evidence from hypermarkets in Korea

被引：0
|
作者：
Chung, Hoe Sang [1 ]
Kim, Min [2 ]
机构：
[1] Korea Econ Res Inst, Seoul, South Korea
[2] Univ Maryland, College Pk, MD 20742 USA
来源：
ECONOMICS BULLETIN | 2016年 / 36卷 / 02期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This study examines the relationship between a low-price guarantee and the price competition among three leading hypermarkets in Korea. Using retail price data for individual products, we find that after the guarantee, the price-matching store and its mentioned rival increase their prices while the non-mentioned competitor decreases its prices. The reason for such pricing patterns is discussed as well.
引用
收藏
页码：1223 / +
页数：8
相关论文
共 50 条
  • [1] On the incidence and variety of low-price guarantees
    Arbatskaya, M
    Hviid, M
    Shaffer, G
    [J]. JOURNAL OF LAW & ECONOMICS, 2004, 47 (01): : 307 - 332
  • [2] TACIT COLLUSION WITH LOW-PRICE GUARANTEES
    Liu, Qihong
    [J]. MANCHESTER SCHOOL, 2013, 81 (05): : 828 - 854
  • [3] Optimal low-price guarantees with anchoring
    Hviid, Morten
    Shaffer, Greg
    [J]. QME-QUANTITATIVE MARKETING AND ECONOMICS, 2012, 10 (04): : 393 - 417
  • [4] Exotic reservations - Low-price guarantees
    Carvell, Steven A.
    Quan, Daniel C.
    [J]. INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2008, 27 (02) : 162 - 169
  • [5] Optimal low-price guarantees with anchoring
    Morten Hviid
    Greg Shaffer
    [J]. Quantitative Marketing and Economics, 2012, 10 : 393 - 417
  • [6] On the use of low-price guarantees to discourage price cutting
    Arbatskaya, Maria
    Hviid, Morten
    Shaffer, Greg
    [J]. INTERNATIONAL JOURNAL OF INDUSTRIAL ORGANIZATION, 2006, 24 (06) : 1139 - 1156
  • [7] Can low-price guarantees deter entry?
    Arbatskaya, M
    [J]. INTERNATIONAL JOURNAL OF INDUSTRIAL ORGANIZATION, 2001, 19 (09) : 1387 - 1406
  • [8] Low-Price Guarantees in a Dual Channel of Distribution
    Jiang, Juncai
    He, Chuan
    [J]. MARKETING SCIENCE, 2021, 40 (04) : 765 - 782
  • [9] DO LOW-PRICE GUARANTEES MAXIMIZE PROFITS
    KIDD, G
    DEVORAK, J
    [J]. BIO-TECHNOLOGY, 1994, 12 (13): : 1326 - 1326
  • [10] Online low-price guarantees - A real options analysis
    Marcus, Benjamin
    Anderson, Chris K.
    [J]. OPERATIONS RESEARCH, 2006, 54 (06) : 1041 - 1050
12345