DIGITAL JOURNALISM RETHINKING JOURNALISTIC PRACTICE IN THE ERA OF DIGITAL MEDIA

Current trends in development of digital communication technologies indicate that it is more than accurate to say that we live in a remarkable era which could be hardly compared to any previous historical epoch. Media technologies provide us with a practically unlimited access to information and entertainment while ignoring the traditional boundaries of space and time completely. The range of communication content is constantly expanding; however, we may state that some media are able to adapt to this specific communication environment better than other. The authors focus on the issue of so-called digital journalism, a relatively new way of disseminating information via the Internet. They work with a basic assumption that there are many reasons that define the Internet as a communication environment which is able to offer a space for publishing news and opinions effectively and at reduced costs - these aspects are related to contemporary culture, economy, and social situation. The goal of the text is to reflect on the term, digital journalism. in relation with ever-transforming journalistic practice that corresponds with today's communication processes.