IMPACT OF CULTURALLY SENSITIVE AIDS VIDEO EDUCATION ON THE AIDS RISK KNOWLEDGE OF AFRICAN-AMERICAN ADOLESCENTS

AIDS video education is a major mode of providing information about the spread and prevention of the human immunodeficiency virus (HIV). Very little has been written about the need for culturally salient messages in increasing the acquisition and retention of HIV/AIDS prevention information, even though there is considerable agreement that Limited culturally sensitive information is reaching African-American youth. This investigation sought to ascertain the impact of a culturally similar AIDS video on the acquisition of AIDS knowledge and endorsement of HIV/ AIDS prevention beliefs. This study randomly assigned classes of African American teenagers to one of two treatment groups: culturally similar video (CSV) AIDS education and culturally dissimilar video (CDV) AIDS education. Results suggest that the CSV group demonstrated significant improvement in pre- to post- AIDS knowledge scores compared to the CDV group (using ANCOVA procedures). The intervention was not significant in demonstrating change in beliefs about prevention. Implications for the development of HIV/AIDS prevention programs for inner-city African-American youth are discussed.