The Effect of the Selection Attribute of Golf Course on Customer Satisfaction and Customer Loyalty

被引：0

作者：

Han, Yoon Sang ^{[1
]}

Kim, Yon Hyong ^{[2
]}

机构：

[1] Jeonju Univ, Grad Sch, Dept Stat, Jeonju Si, Jeollabuk Do, South Korea

[2] Jeonju Univ, Dept Stat, Jeonju Si 560759, Jeollabuk Do, South Korea

来源：

KOREAN JOURNAL OF APPLIED STATISTICS | 2014年 / 27卷 / 02期

关键词：

Selection attribute; service quality; service value; customer satisfaction; customer loyalty;

D O I：

10.5351/KJAS.2014.27.2.197

中图分类号：

O21 [概率论与数理统计]; C8 [统计学];

学科分类号：

020208 ; 070103 ; 0714 ;

摘要：

This paper analyzes the relationship of the selection attribute of golf course, the service quality, service value, customer loyalty and revisiting golf course, which is a customer loyalty and orally transmitted effect. The selection attribute of golf course such as convenience, cost, course condition and service has a significant effect on service quality, service value, customer satisfaction and customer loyalty. Service quality has a significant effect on service value, customer satisfaction and customer loyalty. It is estimated that customer satisfaction has a significant effect on customer loyalty.

引用

页码：197 / 209

页数：13

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