ELIMINATING BORDERS: GENDER IDENTITIES AGAINST TELEVISION

The main purpouse of this article is to analyze using the cathegory of gender, the reception process among female and male audiences, with the objective of contribute to eliminate the frontier of gender. Based on qualitative methodology, this research is focused on the relationship between housewives and head of families with television, in the daily life. The hypothesis expresses that the identity of gender determines particular forms of: relationship with the society; assuming citizenship; relationship with public and private spheres; and participation in communicative processes, in particular in the television reception.