THE NEED FOR BASIC RESEARCH IN MARKETING

被引：1

|

作者：

MCKITTERICK, JB

机构：

来源：

OPERATIONS RESEARCH | 1956年 / 4卷 / 04期

关键词：

D O I：

10.1287/opre.4.4.460

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

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页码：460 / 467

页数：8

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