SEX TYPING AND CONSUMER-BEHAVIOR - A TEST OF GENDER SCHEMA THEORY

被引：43

|

作者：

SCHMITT, BH

LECLERC, F

DUBERIOUX, L

机构：

[1] CORNELL UNIV, JOHNSON GRAD SCH MANAGEMENT, ITHACA, NY 14853 USA

[2] CORNELL UNIV, SCH HOTEL ADM, ITHACA, NY 14853 USA

来源：

JOURNAL OF CONSUMER RESEARCH | 1988年 / 15卷 / 01期

关键词：

D O I：

10.1086/209151

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：122 / 128

页数：7

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