THE EFFECTS OF BUYERS INTENTIONS TO LEARN PRICE INFORMATION ON PRICE ENCODING

被引：0

作者：

MAZUMDAR, T ^{[1
]}

MONROE, KB ^{[1
]}

机构：

[1] VIRGINIA POLYTECH INST & STATE UNIV,RB PAMPLIN COLL BUSINESS,BLACKSBURG,VA 24061

来源：

JOURNAL OF RETAILING | 1990年 / 66卷 / 01期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：15 / 32

页数：18

共 50 条

[1] EFFECTS OF PRICE, BRAND, AND STORE INFORMATION ON BUYERS PRODUCT EVALUATIONS
DODDS, WB
MONROE, KB
GREWAL, D
[J]. JOURNAL OF MARKETING RESEARCH, 1991, 28 (03) : 307 - 319
[2] PRICE PREMIUM VARIATIONS AS A CONSEQUENCE OF BUYERS LACK OF INFORMATION
RAO, AR
BERGEN, ME
[J]. JOURNAL OF CONSUMER RESEARCH, 1992, 19 (03) : 412 - 423
[3] THE USES OF PRICE INFORMATION - IMPLICATIONS FOR ENCODING
SCHINDLER, RM
BAUER, DM
[J]. 1988 AMA EDUCATORS PROCEEDINGS : EFFICIENCY AND EFFECTIVENESS IN MARKETING, 1988, 54 : 68 - 73
[4] The effects of price-comparison advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions
Grewal, D
Monroe, KB
Krishnan, R
[J]. JOURNAL OF MARKETING, 1998, 62 (02) : 46 - 59
[5] Remembering versus knowing: Issues in buyers' processing of price information
Monroe, KB
Lee, AY
[J]. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 1999, 27 (02) : 207 - 225
[6] Remembering versus knowing: Issues in buyers’ processing of price information
Kent B. Monroe
Angela Y. Lee
[J]. Journal of the Academy of Marketing Science, 1999, 27 : 207 - 225
[7] Price experimentation with strategic buyers
Loginova, Oksana
Taylor, Curtis R.
[J]. REVIEW OF ECONOMIC DESIGN, 2008, 12 (03) : 165 - 187
[8] Price experimentation with strategic buyers
Oksana Loginova
Curtis R. Taylor
[J]. Review of Economic Design, 2008, 12 : 165 - 187
[9] BUYERS SUBJECTIVE PERCEPTIONS OF PRICE
MONROE, KB
[J]. JOURNAL OF MARKETING RESEARCH, 1973, 10 (01) : 70 - 80
[10] LOYALTY OR PRICE - A BUYERS DILEMMA
EGAN, F
[J]. ELECTRONIC PRODUCTS MAGAZINE, 1993, 35 (12): : 7 - 7

← 1 2 3 4 5 →