The fight between store brands and national brands-What's the score?

被引：42

作者：

Juhl, H. J. ^{[1
]}

Esbjerg, L. ^{[1
]}

Grunert, K. G. ^{[1
]}

Bech-Larsen, T. ^{[1
]}

Brunso, K. ^{[1
]}

机构：

[1] MAPP Ctr, Aarhus Sch Business, Haslegaardsvej 10, DK-8210 Aarhus, Denmark

来源：

JOURNAL OF RETAILING AND CONSUMER SERVICES | 2006年 / 13卷 / 05期

关键词：

Store brands; Customer-based brand equity; Brand recall; Brand architecture;

D O I：

10.1016/j.jretconser.2005.10.003

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In the Western world market shares for store brands have increased across all product categories. The competitive position of store brands compared to national brands may depend on the product category and a retail chain's overall brand assortment strategy. In order to investigate these possible chain and category effects we have selected five chains with different store brand strategies and three product categories that differ with respect to the number of strong national brands in a category. The results we report focus on the competitive position of store brands compared to national brands from a consumer point of view. We find that store brands are in a weak competitive position compared to national brands independent of category and retail chain brand assortment strategy. (C) 2005 Elsevier Ltd. All rights reserved.

引用

页码：331 / 338

页数：8

共 50 条

[1] National brands versus store brands: retailer fight against national brands to improve store brands via a dynamic discount pricing strategy
Yahyavi, Dawood
Taleizadeh, Ata Allah
Thaichon, Park
[J]. OPERATIONAL RESEARCH, 2024, 24 (04)
[2] Antecedents of the difference in perceived risk between store brands and national brands
Gonzalez Mieres, Celina
Diaz Martin, Ana Maria
Trespalacios Gutiérrez, Juan Antonio
[J]. EUROPEAN JOURNAL OF MARKETING, 2006, 40 (1-2) : 61 - 82
[3] National Brand's Response to Store Brands: Throw In the Towel or Fight Back?
Nasser, Sherif
Turcic, Danko
Narasimhan, Chakravarthi
[J]. MARKETING SCIENCE, 2013, 32 (04) : 591 - 608
[4] Quality competition between national and store brands
Chakraborty, Tulika
Chauhan, Satyaveer S.
Huang, Xiao
[J]. INTERNATIONAL JOURNAL OF PRODUCTION RESEARCH, 2022, 60 (09) : 2703 - 2732
[5] Are National Brands More Promotion Elastic Than Store Brands?
Voleti, Sudhir
Sethuraman, Raj
[J]. ADVANCES IN NATIONAL BRAND AND PRIVATE LABEL MARKETING, 2015, : 63 - 70
[6] GENERIC BRANDS VERSUS NATIONAL BRANDS AND STORE BRANDS - A COMPARISON OF CONSUMERS PREFERENCES AND PERCEPTIONS
CUNNINGHAM, ICM
HARDY, AP
IMPERIA, G
[J]. JOURNAL OF ADVERTISING RESEARCH, 1982, 22 (05) : 25 - 32
[7] The Competition between National Brands and Store Brands: Models, Insights, Implications, and Future Research Directions
Sethuraman, Raj
Raju, Jagmohan
[J]. FOUNDATIONS AND TRENDS IN MARKETING, 2012, 7 (01): : 1 - 108
[8] The Influence of Price and Brand Loyalty on Store Brands Versus National Brands
Rondan Cataluna, Francisco Javier
Navarro Garcia, Antonio
Phau, Ian
[J]. INTERNATIONAL REVIEW OF RETAIL DISTRIBUTION AND CONSUMER RESEARCH, 2006, 16 (04): : 433 - 452
[9] The impacts of comparative ads used by retailers to compare their store brands with national brands
Lacoeuilhe, Jerome
Louis, Didier
Lombart, Cindy
Labbe-Pinlon, Blandine
[J]. INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT, 2021, 49 (01) : 1 - 22
[10] A dynamic model for advertising and pricing competition between national and store brands
Karray, Salma
Martin-Herran, Guiomar
[J]. EUROPEAN JOURNAL OF OPERATIONAL RESEARCH, 2009, 193 (02) : 451 - 467

← 1 2 3 4 5 →