Improve the impact of your articles and Blogs: from invisibility to visibility

Nowadays, it is possible to promote research by oneself by using the options offered by Web 2.0. Blogs, institutional directories, social networks, emails. These tools are at the service of scientific communication, allowing you to work and to disseminate research results easily. The aim is to depict the utility of search engines and to describe some SEO elements (Search Engine Optimization) that the researcher can handle to facilitate the indexacion, achieving greater visibility on the web: title, keywords, signature, graphics and images and PDF files. When these topics are focused on the scientific world, we call them Academic SEO (ASEO). This paper concludes with a collection of tips in order to optimize documents and get higher ranked on the search results page of Google Scholar.