INTERNATIONAL PRODUCT LIFE-CYCLE - A REASSESSMENT AND PRODUCT POLICY IMPLICATIONS

被引：16
|
作者：
AYAL, I
机构：
来源：
JOURNAL OF MARKETING | 1981年 / 45卷 / 04期
关键词：
D O I：
10.2307/1251476
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：91 / 96
页数：6
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