MANAGERIAL ASPECTS OF RURAL TOURISM BUSINESS DEVELOPMENT IN LITHUANIA

The current decade of succesfull development of the rural tourism in Lithuania is normally related to active participation in the EU and and national business stimulation programs by the businessmen of the rural tourism. Similar stimulation programs are also available to the business of traditional arts and alternative to agriculture activities. However, the level of development of this sector is lower than that of the rural tourism. This indicates, that external incentives are not the major factors, affecting business development, and internal factors have to be accounted as well. The purpose of the article is to establish a chronology of the rural tourism business development Lithuania using internal factors, that affected the eterpreneurship of the businessmen of the rural tourism. Current level of entrepreneurship of rural toursim bussines is achieved by longterm informal and formal education, good business practise knwoledge spread and stimulation of community activities.