Integrating Geographic Information Systems (GIS) Applications Into Business Courses Using Online Business Geographics Modules

被引：3

作者：

Miller, Fred ^{[1
]}

Mangold, W. ^{[1
]}

Holmes, Terry ^{[1
]}

机构：

[1] Murray State Univ, Murray, KY 42001 USA

来源：

JOURNAL OF EDUCATION FOR BUSINESS | 2006年 / 82卷 / 02期

关键词：

business; business GIS; geographic information system; marketing; retailing; site selection;

D O I：

10.3200/JOEB.82.2.74-79

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

Although the value of geographic information systems (GIS) technologies is recognized by practitioners and educators alike, GIS instruction has yet to make significant inroads into business curricula. In this article, the authors discuss the constraints of integrating GIS tools into business education. They develop a prototype module for overcoming these constraints and discuss a retail site selection module and its implementation in a retail management course. Faculty and student evaluations of this exercise serve as the basis for assessment of this approach and recommendations for future development of GIS instruction in business education.

引用

页码：74 / 79

页数：6

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