THE VARIETY OF DISTRIBUTION-SYSTEMS

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MULLERHAGEDORN, L
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F [经济];
学科分类号
02 ;
摘要
In order to characterize the variety of distribution systems, a twofold application of the market-hierarchy-paradigm is suggested: on the one hand, to classify the relationship between retailing and manufacturing organizations; on the other hand, to describe the interrelationships within retailing organizations. This article serves to illuminate the specific situation of retail cooperations. Several issues concerning the degree of integration between the cooperation's headquarters and the participating members are subjected to analysis. (JEL: D 23, M 31)
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页码:186 / 202
页数:17
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