TOWARDS THE DEVELOPMENT OF PSYCHOLINGUISTIC DIRECTION IN AXIOLOGICAL LINGUISTICS

The report deals with the psycholinguistic direction of axiological linguistics, which mission is to study the value of language and communication. The values are learned through the study of estimation from a linguistic position. The development of psycholinguistic direction of axiological linguistics, based on the use of data association experiment, makes it possible to identify what the value attitude of representatives of different ethnic groups to a particular object, phenomenon, how it is presented in relation to the linguistic consciousness of how people perceive and evaluate one or another piece the phenomenon.