NEW EVIDENCE FOR NO EFFECT OF SCALE IN ADVERTISING

被引：0

|

作者：

SIMON, JL

机构：

[1] UNIV ILLINOIS,DEPT ECON,URBANA,IL

[2] UNIV ILLINOIS,DEPT BUSINESS ADM,URBANA,IL

来源：

JOURNAL OF ADVERTISING RESEARCH | 1969年 / 9卷 / 01期

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D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：38 / 41

页数：4

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