The Theory of Planned Behavior and College Students' Willingness to Talk about Smoking-Related Behaviors

More than 60% of college students admit to trying smoking (Rigotti, Lee, & Wechsler, 2000). To reduce this number, researchers have attempted to determine factors influencing smoking behaviors. However, studies about communicative acts related to smoking intentions and behaviors, which may be factors, are lacking. Guided by the Theory of Planned Behavior, this study hypothesized that attitudes, subjective norms, and perceived behavioral control regarding communicating about smoking would be positively associated with behavioral intentions to engage in such communication. It was found that students' attitudes toward communicating about smoking were positively associated with behavioral intention, but perceived behavioral control and subjective norms concerning smoking-related communication behaviors were not associated with behavioral intention.