Exploring measures of e-learning culture in companies

The purpose of this research is to construct the e-learning culture indicators of businesses. In-depth interviews were used to collect data. Content analysis and Analytical Hierarchy Process (AHP) were used to analyse data. According to the results, this research divides e-learning culture into three dimensions: system culture, staff culture and environment culture. The research also develops 13 indicators for business e-learning culture assessment. Measuring the e-learning culture of businesses could be used to help improve employees' job satisfaction and outcome.