UNDERSTANDING THE LINK BETWEEN ENVIRONMENTAL ATTITUDES AND CONSUMER PRODUCT USAGE - MEASURING THE MODERATING ROLE OF ATTITUDE STRENGTH

被引：0

作者：

ALWITT, LF ^{[1
]}

BERGER, IE ^{[1
]}

机构：

[1] UNIV TORONTO,TORONTO M5S 1A1,ONTARIO,CANADA

来源：

ADVANCES IN CONSUMER RESEARCH | 1993年 / 20卷

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The ability of attitudes to predict behavior for an environmentally sensitive product can be enhanced by considering the attitude's strength as well as its valence. Attitude strength appears to be multidimensional. Some dimensions directly influence purchase intentions over and above the effect of attitude valence. Other attitude strength dimensions moderate the attitude-behavior relationship.

引用

页码：189 / 194

页数：6

共 34 条

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