Ethical Dilemmas and Deontological Models for Journalist User of Social Media

This paper aims to identify key emerging ethical dilemmas when journalists use social media. To this end, it goes over recent experiences that led to reflections on the need for specific guidelines for publishing content in social media, and analyzes the characteristics and relevance of ethical responses to these dilemmas, that were stated in the last two years by different international news organizations. Lastly, it classifies and describes ethical models according to the degree of autonomy granted by organizations to their journalists to express themselves freely in social media, and raises the need for individual self-regulation and for strengthen journalist's commitment with professional excellence.