THE INFLUENCE OF LIQUIDITY IN PROFITABILITY OF COMPANIES LISTED IN BOVESPA INDEX

Objective ensure better financial management and efficient process to capture and allocation of capital resources, it covers both the problem of shortage of resources, the operational reality and practice of corporate financial management. So for the corporation makes an assessment of financial performance, two analyzes are performed constantly: the risk of liquidity and return on invested capital for the company. Therefore the aim of this work is to verify the influence of liquidity on the profitability of companies listed on Bovespa index in 2011. To construct the theoretical framework we used the literature to verify the relationship between liquidity and profitability, we also used the statistical technique called multiple regression. The sample was chosen intentionally, being composed of the components of the theoretical portfolio of Bovespa (Bovespa Index) Index in May 2012 companies, totaling 62 companies. The survey was conducted with reference to those published in 2012 covering the year 2011 financial statements, available on the BM & FBOVESPA website, which were the basis for the calculations of the variables general liquidity, current ratio, dry liquidity, immediate liquidity, return on assets, return on equity and financial leverage are used in multiple regression. Thus, after performing the regression, the most significant variable in influencing corporate profitability was the LS (dry liquidity) obtaining a positive influence on profitability, ie, the higher the liquidity drought index, the greater the degree of leverage financial company.