THE DEVELOPMENT OF EARLY THOUGHT IN MARKETING AND PROMOTION

被引：10

|

作者：

KELLEY, WT

机构：

来源：

JOURNAL OF MARKETING | 1956年 / 21卷 / 01期

关键词：

D O I：

10.2307/1247699

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

收藏

页码：62 / 67

页数：6

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