MARKETING STRATEGY IMPLICATIONS OF THE MILES AND SNOW STRATEGIC TYPOLOGY

被引：208

作者：

MCDANIEL, SW ^{[1
]}

KOLARI, JW ^{[1
]}

机构：

[1] TEXAS A&M UNIV,FINANCE,COLLEGE STN,TX 77843

来源：

JOURNAL OF MARKETING | 1987年 / 51卷 / 04期

关键词：

D O I：

10.2307/1251245

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：19 / 30

页数：12

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