INVITATION TO ADVERTISING

被引：0

作者：

Doremus, William L.

机构：

来源：

JOURNAL OF MARKETING | 1952年 / 17卷 / 01期

关键词：

D O I：

10.2307/1248095

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：97 / 98

页数：2

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