MARKETING PROFITABILITY ANALYSIS

被引:0
|
作者
ISENBERG, M [1 ]
SCHAEFER, MGR [1 ]
机构
[1] LYBRAND ROSS BROS & MONTGOMERY,NEW YORK,NY
来源
JOURNAL OF ACCOUNTANCY | 1968年 / 125卷 / 03期
关键词
D O I
暂无
中图分类号
F8 [财政、金融];
学科分类号
0202 ;
摘要
引用
收藏
页码:76 / 83
页数:8
相关论文
共 50 条
  • [1] Analysis of rice profitability and marketing in Jakarta
    Nurmalinda
    Waryat
    Aminah, S.
    Irawati, A. F. C.
    Yanis, M.
    Maharani, W. S.
    Ammatillah, C. S.
    [J]. 2ND INTERNATIONAL CONFERENCE ON SUSTAINABLE AGRICULTURE FOR RURAL DEVELOPMENT 2020, 2021, 653
  • [2] Profitability analysis of markets for metal products to improve marketing policies
    Khotomlyanskii A.L.
    Savchuk S.I.
    Chernata T.N.
    [J]. Steel in Translation, 2007, 37 (03) : 242 - 244
  • [3] Profitability analysis of poultry feed marketing in Imo State, Nigeria
    Emenyonu, C. A.
    Nkemka, C. C.
    [J]. WORLDS POULTRY SCIENCE JOURNAL, 2013, 69 (02) : 407 - 413
  • [4] Cause marketing and customer profitability
    Michel Ballings
    Heath McCullough
    Neeraj Bharadwaj
    [J]. Journal of the Academy of Marketing Science, 2018, 46 : 234 - 251
  • [5] Cause marketing and customer profitability
    Ballings, Michel
    McCullough, Heath
    Bharadwaj, Neeraj
    [J]. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2018, 46 (02) : 234 - 251
  • [6] Salesperson profitability in relationship marketing
    Echchakoui, Said
    [J]. JOURNAL OF MODELLING IN MANAGEMENT, 2014, 9 (03) : 306 - 323
  • [7] SALESPERSON PROFITABILITY IN RELATIONSHIP MARKETING
    Echchakoui, Said
    [J]. IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD, 2015, : 8 - 11
  • [8] NEW APPROACHES TO ANALYZING MARKETING PROFITABILITY
    MOSSMAN, FH
    FISCHER, PM
    CRISSY, WJE
    [J]. JOURNAL OF MARKETING, 1974, 38 (02) : 43 - 48
  • [9] MARKETING ACHIEVEMENT REPORTING - PROFITABILITY APPROACH
    CHRISTOPHER, WF
    [J]. INDUSTRIAL MARKETING MANAGEMENT, 1977, 6 (03) : 149 - 162
  • [10] DATA DRIVEN MARKETING FOR GROWTH AND PROFITABILITY
    Grandhi, Balakrishna
    Patwa, Nitin
    Saleem, Kashaf
    [J]. GLOBAL AND NATIONAL BUSINESS THEORIES AND PRACTICE: BRIDGING THE PAST WITH THE FUTURE, 2017, : 675 - 694