共 50 条
- [1] Comparative advertising in markets where brands and comparative advertising are novel [J]. Journal of International Business Studies, 2008, 39 : 851 - 863
- [2] COMPARATIVE ADVERTISING A SCHOOL OF ADVERTISING RIGOUR [J]. REVUE FRANCAISE DU MARKETING, 1983, 96 (05): : 83 - 93
- [4] HOW COMPARATIVE IS COMPARATIVE ADVERTISING [J]. ADVANCES IN CONSUMER RESEARCH, 1983, 10 : 381 - 382
- [6] Political advertising - a research overview [J]. CENTRAL EUROPEAN JOURNAL OF COMMUNICATION, 2018, 11 (02): : 166 - 176
- [7] ADVERTISING INJURY COVERAGE - AN OVERVIEW [J]. SOUTHERN CALIFORNIA LAW REVIEW, 1992, 65 (02) : 919 - 956
- [9] Advertising on the Internet - Comparative law and truth in advertising [J]. IIC-INTERNATIONAL REVIEW OF INDUSTRIAL PROPERTY AND COPYRIGHT LAW, 2002, 33 (03): : 382 - 382