WHY SHOULD A MANAGEMENT ACCOUNTANT KNOW ANYTHING ABOUT MARKETING

被引：1

|

作者：

PIERCY, N

机构：

来源：

MANAGEMENT DECISION | 1980年 / 18卷 / 01期

关键词：

D O I：

10.1108/eb001233

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

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页码：45 / 54

页数：10

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