Knowledge and Action in Rural Development Planning through Rural Tourism:Ayacucho a Case Study (Buenos Aires, Argentina)

This paper explores multifunctionality in rural areas. To plan a sustainable development based on rural tourism, we performed a study about the potential conditions of the Ayacucho rural community. A methodology based on Working With People (WWP) model was applied to that end. This iniciative is supported by four principles: respect and primacy for the people, a guarantee of social well being and a sustainable development, bottom-up planning, and an endogenous approach; and also by a horizontal community engagement which allow to identify key factors for regional development and to reach consensus about priorities and future action plans.