POLITICAL TECHNOLOGIES AND INTERNATIONAL CONFLICTS IN THE INFORMATION SPACE OF THE BALTIC SEA REGION

The information space of the Baltic region has gradually developed since the free exchange of cross-border messages was made possible by media technology and international law. The international conflict between Russia and some countries of the European Union has become a factor hampering its sustainable development. Moreover, the conflict has adversely affected the functioning of many civil society institutions in the Baltic Sea region. This study focuses on the publications in the scientific media associated with the political technologies that may provoke conflict but must contribute to good-neigh-bourly relations in the region. We carry out a comprehensive political analysis and a specific examination of the Western scientific media to develop a package of measures that Russia can take to counter the conflict-provoking influences in the region. The current condition of the regional information space and information operations aimed at inciting Russophobia and forcing Russia out of the European political process is indicative of the politicisation of social sciences and the humanities and of the mythologisation of the policies of the regional social structures. The conflict must be urgently resolved, since the political technologies, which cause instability in the information space, damage the reputations of all the states involved. To reconcile the differences that underlie the information conflict in the Baltic region it is necessary to take into account common interests. There is a pressing need to join efforts in solving the challenging social problems that cannot be overcome without either international cooperation among the countries or effective social partnership.