Political leadership in the digital age: an analysis of the use of Twitter by Pope Francisco (@Pontifex)

被引：0
|
作者：
De Uribe Salazar, Clara [1 ]
Marques Pascual, Joaquin [2 ]
Fondevila Gascon, Joan Francesc [3 ]
机构：
[1] Univ Cent Cataluna, Univ Vic, Dept Comunicac, Barcelona, Spain
[2] Univ Barcelona, Escuela Super Relac Publ, Barcelona, Spain
[3] Univ Pompeu Fabra, Barcelona, Spain
来源：
OBRA DIGITAL-REVISTA DE COMUNICACION | 2016年 / 11期
关键词：
social network; Twitter; communication; leadership; politics; religion;
D O I：
暂无
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
The use of social networks by personalities and celebrities is a growing interest in science. This article discusses the use of Twitter by Pope Francisco, chosen as supreme pontiff of the Catholic Church in 2013. Using an ad hoc qualitative and quantitative measurement method, the tweets published between March 2013 and April 2016 (1132 days) were counted and analysed. There has been a change in the communication style of the Pope on Twitter. Shorter and more direct sentences are used, following a more innovative style of social and political leadership, in which the Pope tries to empathize with his followers.
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页码：85 / 98
页数：14
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