The new bottom line: Bridging the value gaps that are undermining your business

被引：0

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作者：

Dinnie, Keith

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来源：

JOURNAL OF BRAND MANAGEMENT | 2005年 / 12卷 / 04期

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D O I：

10.1057/palgrave.bm.2540226

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F [经济];

学科分类号：

02 ;

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页码：308 / 310

页数：3

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